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RUBIA 87
FASHION RETAIL BRANDING
![](https://static.wixstatic.com/media/b30faa_b2ead0ef2ca143b4af6979626e484c96~mv2_d_2713_3024_s_4_2.jpg/v1/fill/w_583,h_650,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/b30faa_b2ead0ef2ca143b4af6979626e484c96~mv2_d_2713_3024_s_4_2.jpg)
DETAILS
DATE:
April 2018
CLIENT:
Rubia 87
THE BRIEF
This start-up womens fashion retailer pride themselves on sourcing 'going out wear' from South America which is highly unlikely to be found elsewhere on the UK high street. So our task was to design a logo type and brand mark which would stand out against the competition and depict the uniqueness of their product.
OUR RESPONSE
After exploring a number of visual territories, we created a sassy, bold logotype and brand mark that has eye- catching urban attitude with a helping of sophistication.
![Logo designs fo Rubia 87](https://static.wixstatic.com/media/b30faa_764b0a32a32c4efe83b19c1c82388222~mv2_d_2048_1691_s_2.jpg/v1/fill/w_575,h_475,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Rubia_logos.jpg)
![Rubia 87 shop front brandig](https://static.wixstatic.com/media/b30faa_b2ead0ef2ca143b4af6979626e484c96~mv2_d_2713_3024_s_4_2.jpg/v1/crop/x_943,y_347,w_1552,h_1943/fill/w_385,h_482,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Shop%20front%20visual.jpg)
![Rubia 87 logo](https://static.wixstatic.com/media/b30faa_c82850eff71f4ab3bdfc7acb54f309fd~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%202.jpg)
![Clothing tags for Rubia 87](https://static.wixstatic.com/media/b30faa_4d9fe3a1e13845d2803168041e15695d~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%203.jpg)
![Rubia87 branded shopping bag](https://static.wixstatic.com/media/b30faa_39e97dc626f34baeb3a11b48ac7dac86~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%204.jpg)
![Rubia logo in neon lights](https://static.wixstatic.com/media/b30faa_15525afd7cc849a2af23d8f80b8161cf~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%205.jpg)
![The Rubia 87 colour palette](https://static.wixstatic.com/media/b30faa_ec6e903419544074aa88dd858492091e~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%207.jpg)
![The Rubia 87 typographic hierachy](https://static.wixstatic.com/media/b30faa_feaf91afae6c4180a1c56fbec4d9d924~mv2.jpg/v1/crop/x_59,y_0,w_1282,h_901/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Artboard%206.jpg)
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