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RAPIDITY
BRAND GUIDELINES PROMOTION MATERIALS
DETAILS
DATE:
2019
CLIENT:
Rapidity
THE BRIEF
Rapidity decided they wanted to freshen up their branding. They wanted it to be more striking and to implement a more contemporary colour palette. Also, they wanted to explore ways to make the brand more distinguishable.
OUR RESPONSE
We achieved a modern, eye catching look and feel for Rapidity's promotional collateral using a more vibrant and high contrast colour palette. We also simplified the typography and introduced an angular gridded pattern to add some personality. This helped achieve the distinguished look they were after.
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