PLATINUM TRANSPORT
SOLUTIONS

BRANDING OF TRANSPORT LOGISTICS BUSINESS

DETAILS

DATE:

April 2021

CLIENT:

Platinum Transport Solutions

THE BRIEF

The client's business deals in transporting goods and logistics. A defining part of their operation is that they provide Moffett trucks to warehouses and building sites and these hook onto the back of their lorries. This distinguishable service was something the client was keen to depict in their new branding.

OUR RESPONSE

As always, we focused the logo design on clarity and on being distinctive but also felt that a strong, bold look was relevant to the nature of the business. We found a nice way of depicting the Moffett Trucks by slotting the horizontal part of the letter 'L' underneath the letter 'A' which mirrors how they hook onto the lorries.