DA MANU
BRANDING OF ITALIAN FOOD RETAILER
DETAILS
DATE:
March - May 2024
CLIENT:
Da Manu
THE BRIEF
Da Manu, an emerging Italian food retailer with a network of food trucks and restaurants, has an exciting product concept that required a strong brand identity to come to fruition! Their offerings feature genuinely authentic Italian cuisine that is also healthy. With a focus on fresh ingredients, the menu is crafted for quick and easy preparation, ensuring scalability and affordability for consumers.
OUR RESPONSE
The playful wordmark has various versions, including text-only, a solid roundel, a pasta-shaped outline, and a vertical option. The natural color palette reflects the wholesome quality of the food. Designed to evoke an authentic family-run Italian café, the logo resembles a stamp or sticker with paper textures incorporated for a handmade feel.
