Annual report for Communisis Plc
Communisis had been through a major year in terms of changing the shape of their business. They had acquired 5 new businesses and merged them to form Creative Agency PSONA. This meant they could offer their clients way more than just print. They'd also opened new offices across Europe, so diversity of people was also something they wanted to put across in their Annual Report.
Concept 1: Instagram selfies
The idea was to get all staff members to take instagram selfies of themselves, doing things they love. We'd then select the ones to go in the report. It was a way of showing that Communisis staff are connected with the modern world and of engaging them with the goings on in their company. In light of recent business acquisitions in the UK and new offices across Europe, this concept really bought to life the company's diversity of people.
Concept 2: How our business pulls together
This idea was about using abstract, overlaying shapes to depict the coming together of lots of different services now on offer to Communisis customers.
Chosen concept: Inter-connectivity
This molecular graphic device showing interconnectivity really hit the mark in communicating what the client was trying to portray. It represents different services and skill sets being linked together to provide a much broader service.