Brand ID and app UI for wine delivery app
The Covent Garden based restaurant/bar ‘The 10 cases’ are expanding their business to provide a wine delivery service. This will take on the form of a mobile app through which customers select wines and a suitable delivery slot. The client was keen for the identity of this brand to come across as modern and friendly without the fluff and pompousness commonly associated with wine. They also wanted to depict the direct relationship they have with the wine producers, without showing typical wine imagery - glasses, corks etc. We were required to deliver a mini style guide, to document the brand look and feel plus design a selection of the app screens.
What was achieved?
The end result was a modern, approachable brand identity through the use of rounded but slick font ‘Comfortaa’ and a fresh but earthy and authentic colour palette. The brand mark uses a graphic illustration of grapes, one of which has dropped from the bunch and into the word 'drop'. This represents the direct link between the wine producers and drop as well as the idea of transportation of wine. The photography is natural and shows real people enjoying a glass of wine. No posing or contrived images.